Winning the Marketing Marathon: Branding, Messaging, and Strategy
*This training fulfills the Marketing & Communications core competency of CNE’s Management Academy.*
Marketing isn’t easy. It’s even harder without a team of experts. How do you create the best brand image for your organization, craft a relevant message, and get it in front of the right people?
Join CNE and Sara Whiffen, owner of Insights Ignited, to explore the foundations of branding, messaging, and tactical marketing implementation. Specifically, participants will learn how to:
· Build an authentic brand
· Match their messaging with their audience
· Avoid common marketing pitfalls
Participants will walk away with the knowledge and tools to apply marketing concepts to the challenges faced by nonprofits.
Executive directors, board members, marketing, communications, and development staff are encouraged to attend.
|When||Tuesday, September 27, 2016 9:00AM - 11:00AM|
|Where||Center for Nonprofit Excellence|
|Trainer||Sara Whiffen, Insights Ignited|