The Annual Fund

The annual fund serves to establish a base of individual donors that can involve, inform, and create connections with others to your organization. It secures a steady flow of income for programs and services and provides a launching point for further fundraising efforts beyond this baseline. But what do successful annual fund campaigns look like and consist of? Join CNE and Laurie Jarrett Rogers, for an introduction to the key components of successful annual fund campaigns.

Participants will walk away with a solidified understanding of:

  • Why the annual fund is considered the front line and foundation of all fundraising
  • How to prepare for your upcoming year’s annual fund from evaluating the successes from your previous year’s campaign, as well as a series of known benchmarks
  • Examples of how to get creative in your annual fund campaign
  • How to engage and involve board members and other volunteers in the annual fund process.

Participants will also have ample time for Q&A following the presentation.

Executive directors, board members, and fundraising staff are encouraged to attend.

American Sign Language interpreters or other communication access accommodations are available upon request. Please submit any accommodations requests to Andrew Robinson, Program Manager, 434-951-9042 or
Topic Philanthropy
When Thursday, June 13, 2019 9:00AM - 11:00AM
Where Center for Nonprofit Excellence
Trainer Laurie Jarrett Rogers, Independent Grant Writer
Member Fee $35.00
Non-Member Fee $55.00