Marketing Strategies to Stand Out Among the Noise
Your donors – current and potential – are being bombarded every day by ads for products and great causes who want their attention. With limited time and resources, how can you ensure your spending your marketing time and dollars strategically so they make the biggest impact, and break through the clutter to reach your supporters?
In this workshop, Jess Green, will help you understand what marketing options are best for your organization, streamline your to-do list so you’re focusing on the highest impact marketing tasks, and outline an effective, realistic marketing plan for your organization.
Here’s what we’ll cover:
- What marketing channels and tools are most effective today, and how you can use them to achieve your mission
- Outline a useable Marketing Plan with an actionable timeline to focus your message and prioritize your tasks
- Discuss how tools like an Editorial Calendar can help you be strategic and proactive in your marketing and communications
- Explore low-cost and free graphic design and social media marketing tools that will help you increase your reach and stand out among the noise
Anyone involved in strategizing around marketing and/or fundraising should consider attending this training.
|When||Wednesday, May 3, 2017 2:30PM - 4:30PM|
|Where||Center for Nonprofit Excellence|
|Trainer||Jessica Green, Shenandoah National Park Trust|