Advocacy Development: Strategies for Success with Policymakers

What can we learn about advocacy from for-profit corporations? Large, for-profit corporations build advocacy into their strategic planning and integrate key steps to ensure their message is heard long before policymaking decisions are made. Non-profits may not have the financial resources of these corporations, yet we have strengths they cannot match.

Join Paul Cantrell of Clear View Strategies to learn from his 20+ years of corporate public affairs and non-profit consulting experience. Paul will share insights into what for-profit corporations do well, their weaknesses, and how you can replicate simple advocacy lessons from the corporate world to be more effective in your agency’s advocacy efforts.

Attends will engage in a hands-on discussion and Paul will provide tools to help your organization:

  • Identify issues and trends
  • Create an effective plan to leverage your strengths
  • Decide when to act (and when not to act)
  • Develop support from others (including those big corporations)

This training will benefit Board members, Executive Directors, communicators (including social media mavens!), development professionals, and community relations leaders—and anyone who works on strategy or communicates with external audiences.

American Sign Language interpreters or other communication access accommodations are available upon request. Please submit any accommodations requests to Andrew Robinson, Program Manager, 434-951-9042 or
Topic Advocacy & Social Change
When Friday, January 17, 2020 9:00AM - 10:30AM
Where Center for Nonprofit Excellence
Trainer Paul Cantrell, Clear View Strategies
Member Fee $0.00
Non-Member Fee $15.00

CNE is excited to launch 7 Actionable Principles for a Strong Social Sector!

Building on themes from 10 discussion sessions with 67 community members, and several leading national frameworks for nonprofit health and impact, the 7 Actionable Principles aim to create a shared understanding of what makes a healthy nonprofit and build a supportive learning community of nonprofits and funders.

We encourage you to check out the site and you can find a recording of our launch town hall here.