Marketing and Social Media Director

Marketing

• Develop and implement the Marketing strategy – including campaigns, events, social media, digital marketing, programs and PR – that support our mission to engage fans and raise funds and awareness
• Manage all digital content storage and filing
• Manage marketing budget, including photography and videography
• Manage both Chris Long Foundation website and Waterboys.org websites, including visual and written content updates and updating of real-time well and fundraising numbers
• Work with marketing agency to maintain and create the most effective user experience on both websites with existing content and new content
• Develop celebrity engagement strategies and supporting materials
• Assist in creation of newsletters
• Responsible for generating press releases, fielding media inquiries
• Assist with pitching our stories of impact to media and other potential partners
• Responsible for development of brand awareness and online reputation
• Use research to develop, implement and measure strategies
• Prepare reports as requested to update internal staff on usage statistics, and continuous monitoring and coverage of all sites
• Must maintain confidentiality at all times

Social media

• Manage social media presence and direct programs to improve social media reputation and recognition
• Generate, edit, publish and share daily, relevant, original, high-quality content (original text, images, video or HTML) to all applicable social media outlets that builds meaningful connections and encourages community members to take action
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
• Moderate all user-generated content
• Monitor and analyze social media trends and their impact on the Foundation’s brand
• Develop and expand community and/or influencer outreach efforts

Qualifications

• Bachelors or Masters Degree in Marketing, Business, New Media, or applicable field
• 2+ Years of Social Media Marketing experience on all major social media platforms – LinkedIn, Twitter, Facebook, Google+, YouTube, etc.
• 2+ Years of Marketing experience in a corporate marketing or agency marketing role preferred but not required
• Entrepreneurial mindset with the ability to spot original branding opportunities
• Verifiable examples of marketing successes and wins
• Effective time management skills and the ability to multitask and meet deadlines on multiple projects
• Strong copywriting skills
• Professional and proactive work ethic
• Knowledge of search engine optimization/search engine marketing (SEO/SEM) integration preferred
• Proficiency in the Adobe Suite and/or ability to create timely visual content required. (Please include any visual or creative work samples)
• Possesses expert knowledge of the social media universe and a strong familiarity with online marketing best practices as well as social analytics tools knowledge
• Ability to alter delivery method to meet the needs of the audience being targeted, while maintaining a consistent message
• Willingness to work during nonstandard business hours
• Impeccable attention to detail
• Fully entrenched in social media culture and understand the fine line of managing a professional, but effective social media presence
• Possesses strategic vision in conjunction with tactical planning. Develop short- and long- term plans with defined goals, roles, priorities, and timelines
• Self-motivated, hungry for a challenge, and looking to make an immediate impact