Marketing and Social Media Consultant (RFP)

Description

Partnerships for Strategic Impact™ coaches, trains, and supports nonprofits, foundations, and corporate CSRs in creating, demonstrating, communicating, and using impact. We partner with clients to generate knowledge positioned for social justice, equity, and returning power to those who have been disenfranchised.

Partnerships for Strategic Impact™ is a boutique program development and evaluation firm established in 2004 and located in Charlottesville, Virginia. Historically, we have worked with small nonprofits to clearly articulate what they do, why they do it, and what impact their work has for the people they serve. To do this, we have offered an array of customized, one-on-one consultation opportunities, as well as small, group trainings. We have also designed programming, conducted community needs assessments, created and implemented program evaluation plans, and facilitated strategic planning retreats. We have also worked with foundations funding smaller nonprofits and collaboratives to gather and showcase the impact they fund. We produce written actionable reports and design data visualizations and dashboards.

Offering Launch: We are currently undergoing a brand and website refresh. In the coming months, we will be pivoting to a central, core offer which will better equip and support organizations in the process of achieving impact, and from which our array of services will be offered. We are looking for a marketing and social media consultant to strategize, plan, and implement a campaign to nonprofits, philanthropists, foundations, and corporate CSRs across the United States.

Job Duties

Over the course of at least 6 months, the Marketing and Social Media Consultant will be responsible for creating a strategy and budget for the offering launch, setting up social media platforms (e.g., LinkedIn, Facebook, Twitter, Instagram, newsletter/blog) for the business, developing content (e.g., branded posts, videos, GIFs, coordinated messaging, paid advertisements, blog concepts), implementing, managing, and monitoring our marketing strategy (e.g., analyzing successes and failures, implement improvements) in order to increase brand awareness and increase sales of the core offer.

Specifically, this person will:

• Design a marketing strategy by leveraging social media to identify and acquire at least 1000 quality leads per month
• Achieve financial objectives by preparing quarterly budgets, tracking expenditures, analyzing variances, and initiating corrective actions.
• Obtain market share by developing social media marketing plans and programs for the central offering and directing promotional support.
• Maintain online relations with customers by organizing and developing specific customer-relations processes; document these processes for the business.
• Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Create and facilitate social media marketing department operational requirements by scheduling and assigning staff to marketing tasks and following up on work results.

Skills Required

• Bachelor’s or master’s degree in marketing or a related field preferred
• Proven working experience in digital marketing, particularly with nonprofits, philanthropists, foundations, and corporate CSRs
• Demonstrable experience creating, leading, and managing social media advertising campaigns
• Solid knowledge of website and marketing analytics tools

Additional Info

Submit Proposals

Proposals should include a proposed scope of work, timeframe for the work, and detailed budget for the work proposed; also include previous work completed and at least four recommendations from previous, similar work. Proposals should be submitted to Maryfrances Porter, CEO of Partnerships for Strategic Impact™ by October 15, 2020 via porter@psi-consult.com.