Marketing and Communications Manager

Description

Reporting to the Director of Advancement, the Marketing and Communications Manager is responsible for advancing the Community Foundation’s mission and message to audiences in the Charlottesville area. S/he has primary responsibility for developing and implementing a strategic communications plan that engages, informs and attracts donors, nonprofits and other key stakeholders in the region. S/he ensures robust internal and external communications, manages all social and digital media, and oversees development of key publications. The Marketing and Communications Manager works closely with the senior leadership to ensure consistency of the Foundation’s message and brand across all platforms.

Job Duties

Specific responsibilities include:

• Develop and implement comprehensive strategic marketing and communications plans for the Foundation
• Prepare and deliver high quality marketing collateral and stakeholder communications including print, electronic and social media
• Oversee Foundation brand management and guidelines, as well as proactive and reactive public and
• media relations
• Develop internal talking points and key messages; coach and prepare Team and Board members as needed
•   Manage all social media; develop and implement tailored strategies to grow audiences
•   Oversee website redevelopment and manage content and updates
•   Prepare and oversee development of key publications, including Annual Reports and newsletters
•  Manage relationships with external agencies and suppliers in relation to marketing and communications

Skills Required

Highly desired skills and experience:

 Expertise in social media technology and use, including:

o   Create and maintain a content strategy

o   Increase reach and engagement through content and advertising

o   Create and launch ad campaigns

o   Increase lead generation

o   Optimize campaigns, familiar with keyword research, ad copy creation and targeting

o   Read and analyze analytics; Determine ROI

 Search Engine Optimization

 Videography

Photography and use of DSL-R cameras

Strong and compelling story-telling

Excellent written and verbal communications

Work Schedule

Monday-Friday 8:30-5:00

Additional Info

The Marketing and Communications Manager is passionate and knowledgeable about the Charlottesville region. S/he is highly skilled in digital media and understands the technology, algorithms, and strategies to grow audiences, advance awareness, and build the organizational brand. S/he is creative and collaborative. S/he is an excellent listener, has strong interpersonal skills, and can communicate clearly and effectively with diverse stakeholders. S/he has strong organizational skills, is detail-oriented, can multi-task, and can work comfortably to deadlines. S/he has strong values around equity, diversity and inclusion and is committed to ensuring all Foundation communications align with these values. S/he can work independently, but s/he also works compatibly with others and has strong oral and written communication skills. S/he possesses a high degree of personal and professional integrity and 3-5 years of relevant marketing and communications experience.