Director of Communications: The Virginia Center for the Creative Arts (VCCA) seeks an experienced, creative, and skilled communications professional to lead its communications, reporting to the Executive Director.
VCCA is a non-profit multi-disciplinary artists residency program of international scope with locations in beautiful Amherst County, Virginia, 150 miles southwest of Washington, D.C., and in Auvillar, an historic village in Southwest France. VCCA provides residential fellowships of two weeks to two months for highly accomplished artists to work free from the distractions of day-to-day life. Artists are provided private studios, private bedrooms and three prepared meals a day in the company of 24 other artists. Each year approximately 500 artists, or Fellows, come to VCCA's two locations from 40 U.S. states and 15 other countries. They are accepted through a merit-based peer review process. VCCA has an annual institutional budget of approximately $1.3 million.
Purpose: The Director of Communications develops and implements a multi-faceted communications strategy for VCCA, positioning the organization and its programs and events within the international art world, the national and regional philanthropic community, VCCA’s loyal group of world-wide artist Fellows, and other key constituencies. The Director of Communications projects, protects and promotes VCCA’s brand through written communication, graphic design, and digital marketing. The Director of Communications may work remotely (Richmond preferred) but spends at least one day each week at the Amherst location to be familiar with the program and work with on-site VCCA team members.
Working collaboratively with the Executive Director and team members, develops and implements a comprehensive communications plan to maximize awareness of VCCA and its two locations, its events, programs, and Fellowship opportunities using relevant media.
In partnership with the development staff, designs and produces persuasive development communications, including newsletter, annual report, and event invitations.
Identifies and pursues opportunities to promote VCCA with the press and on social media.
Maintains and updates content on the website and on social media to ensure dynamic positioning for VCCA.
Manages relationships with outside vendors, including web developers and printers, within project objectives and budget parameters.
3-5 years of marketing and communications experience, preferably with an arts-related organization
Superior written and verbal communications skills
Considerable knowledge of and advanced skill in graphic design and art direction.
Experience managing print and digital publications, including working with outside vendors
Working knowledge of writing for the web and other new media
Understanding of online analytical tools, social media platforms, and digital marketing practices
Demonstrated ability to synthesize complex information into clear and effective communications
Ability to lead and to work collaboratively as part of a team
Strategic thinker, planner and implementer;
Determined, self-motivated and goal-oriented with the ability to handle the responsibility of working remotely
Valid driver's license and vehicle is required; work-related mileage is reimbursed.
Travel required to attend board meetings both in and out of state