Director of Annual Fund

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OrganizationVirginia Institute of Autism (VIA)
TypeFull Time
Application DeadlineMay 15, 2020
College Degree Required?Yes
Salary RangeCompetitive
Phone(434) 923-8252


The Director of Annual Fund  is an important member of the VIA Advancement team; responsible for creating and implementing a plan to raise unrestricted annual support for the programs and services at the Virginia Institute of Autism.  This individual will be responsible for achieving agreed-upon Annual Fund goals for each fiscal year, utilizing direct mail and online appeals, fundraising events, corporate sponsorships for said events, volunteer management for said events, and personal cultivation and solicitation of leadership annual gifts. They will also assist with other advancement needs of VIA; particularly in regards to community engagement and VIA’s capital campaigns.

Job Duties

• Develop goals and strategies, in collaboration of Director of Advancement, for successful Annual Giving program to total $900K+ of support each year

• Develop annual marketing strategy, in collaboration with Communications Director, for Annual Fund engagement, solicitations and events

• Create and implement a minimum of 2 direct mail appeals each year; utilizing best practices in donor segmentation, gift stewardship and personal cultivation of leadership gift prospects

• Personally identify, qualify, and cultivate leadership level annual donors; developing a Leadership Annual Giving Program to increase gift values, and ultimate referral to major gift program

• Conduct 50 quality visits with identified leadership annual giving prospects each year

• Develop and manage specific event timelines, planning tools, budgets, volunteer activities and responsibilities, vendors and contracts, and post-event evaluations. These will include, but may not be limited to:

o Run for Autism 5K in April

o Fall Gala

o Golf Tournament in May

o Events related to Autism Awareness Month each April

• Create corporate and individual sponsorship proposals for VIA events and train/mentor volunteers in support of these efforts

• Collaborate with Community Advisory Board, organizational staff and leadership, and key stakeholders to promote and support Annual Fund activities and events

• Oversee the organization of creative donor relations and stewardship activities, communications, and events for annual fund donors, including community engagement events

• Provide weekly and ad hoc reporting and analysis for the Annual Fund to Director of Advancement and Advancement team as directed

• Work with the Director of Advancement to provide leadership to the Advancement Committee of the VIA Board of Directors; work directly with the VIA Staff Advancement Committee

• Review and provide annual analysis of activities, ROI and forecast data to measure Annual Fund progress for fundraising

• Build and foster collaborative relationships with each of the key programs within the organization to stay informed and abreast of new initiatives, products and services

• Identify opportunities to support organizational initiatives and to develop communications collateral and promotional and publicity materials serving programming needs across the organization

Skills Required


  • A minimum of 3 years’ experience in advancement; direct experience with one/one solicitations, direct mail, online giving, event planning and execution and volunteer management
  • A demonstrated understanding of the fundamentals of annual fund raising, direct mail marketing and event planning
  • Exceptional organizational skills and ability to balance multiple priorities in a complex environment
  • A personable and professional manner is required for both face-to-face and telephone contact
  • Exceptional oral, verbal, written and presentation skills
  • Proven problem solving skills and ability to exercise good judgement
  • Unfailing discretion in dealing with sensitive material regarding VIA families and donors
  • Must be a self-starter and have ability to work independently


• Intermediate proficiency working with personal computers and related hardware/software

• Proficiency utilizing internet browsers as a resource to identify statistics, trends and demographic information

• Proficiency utilizing donor database products;  Blackbaud’s Raisers Edge is preferred

• CFRE certification, or willingness to pursue certification is desirable


• Bachelor of Arts degree from a four-year college or university required.

Additional Info

To apply, please click below!

Director of Annual Fund