What We’re Learning

December 05, 2019

The Four Year-End Donor Personas, Reasons They Give & Channels to Reach Them

An estimated 30 million people will be making gifts to the organizations that they care most about by the end of the year. Your message should not talk about your financial need (because, well, every nonprofit has financial need, but they don’t have your mission and programs). Even so, who are these people that you need to hear, read, or watch your mission-related content? Are they all motivated to give for the same reasons?