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What We’re Learning

December 05, 2019

The Four Year-End Donor Personas, Reasons They Give & Channels to Reach Them

An estimated 30 million people will be making gifts to the organizations that they care most about by the end of the year. Your message should not talk about your financial need (because, well, every nonprofit has financial need, but they don’t have your mission and programs). Even so, who are these people that you need to hear, read, or watch your mission-related content? Are they all motivated to give for the same reasons?

CNE is excited to launch 7 Actionable Principles for a Strong Social Sector!

We encourage you to check out the site and you can find a recording of our launch town hall here.

CNE Members: Schedule a complimentary hour of support and coaching around the 7 Actionable Principles here.