What We’re Reading

June 06, 2019

Best Sustainer Retention Rates Are Online 

The Human Rights Campaign (HRC) has been in the monthly giving business a long time. The Washington, D.C.-based nonprofit started its sustainer program, Partners, during the 1990s with 2,000 members. Today, it has more than 83,000 sustainers, responsible for more than $1.1 million in revenue per month.