What We’re Reading

March 28, 2017

Finding the Social Sector’s Sweet Spot: A Unique Value Proposition

You may have asked yourself – how do some nonprofits make it seem so easy to raise money? They have one marketing trick in common – they use a unique value proposition, tailored to their donors. Unique value proposition is a simple, clear and convincing statement that tells your customers how you serve their needs, what they can expect and why you are better than, or different from, the competition. It is your organization’s sweet spot.

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