To fulfill their missions, many nonprofits depend on grants, campaigns, partnerships and positive exposure. One of the easiest ways to get positive exposure and raise awareness about your nonprofit is to direct what journalists and news sites say about you and when they say it. The first step to doing this: writing a press release. Creating your nonprofit press release is easy, but optimizing it is the trick. Here are a few things you can include in your press release to make it more shareable and to help it stand out in a sea of press releases.