What We’re Reading

March 07, 2017

Five Ways to Keep a Donor’s Eyes Glued to What You Write

If you as a fundraiser are disappointed with the results of your writing, here’s one thing I can promise. You could be doing much better. There’s only one thing standing in your way: You. Here are five easy-to-adopt techniques that are all but guaranteed to arouse interest and generosity in your donors.

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