In the article, I challenged foundations and other funders to skip the one-off communications projects and invest in building the expertise of nonprofit communications directors. That’s how we’ll level up the marketing maturity of the sector, in my opinion.
We represent a young profession that’s growing fast, and making great strides. And there’s certainly a need for funding projects like new staffing and technology.
But the most difficult challenges that nonprofit communicators face daily—and that stop them from doing their best work on behalf of their causes—will never be fixed with a series of one-off redesigns, consultants who parachute in and then disappear, or subscriptions to software services that take years to master.