The way some people talk about it, you might think getting your story picked up by the media is the hardest thing in the world. You might also assume press coverage is the be-all and end-all for your nonprofit.
However, getting press coverage isn’t impossible. People get their stories published every day, and journalists are hungry for content. Your nonprofit news can be one of those covered, but you have to approach the media correctly from square one. Here’s what you should do.