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November 17, 2016

Your Ladder of Engagement is Holding You Back

ladderThe “Ladder of Engagement” has become a common part of the digital organizer’s vernacular. However, as the Ladder of Engagement has proliferated, the design of the different steps on the advancement path are often assigned in a way that does not support the achievement of an organization’s mission. Many engagement ladders are in fact passive advancement paths that neither build up supporters nor help an organization to win campaigns. This article describes some of the common pitfalls that contribute to a ladder of engagement that does not work to build power and capacity for your organization.

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