What We’re Reading

October 13, 2016

Benchmarking Individual Donors

office-1209640_960_720Data on retention is critical to understanding an organization’s fundraising program. When leaders know how many of their donors renew their giving each year and how many drop off, they can more reliably forecast income, measure the success of their donor cultivation activities, and anticipate their need for new donors. This article describes how donor retention rates factor into fundraising-planning and why they are essential to building a strong fundraising plan.