While the identity of your organization is tied to your mission, your brand is the messenger. It makes an impact. It’s not just a logo, website, or name, “your brand is much more than that — it’s the stuff that feels intangible.”
So, what is a brand? It is the construct that stakeholders hold about the identity, including the character, of a nonprofit organization. It is the sum total of perceptions about what a nonprofit stands for, what it does, and how much social impact it is thought to achieve. . . Arguably, it is the most valuable asset in the nonprofit sector, because it is the gateway to all other assets, both human and financial.
— Nonprofit Quarterly
Given the importance of your brand, you want to control it as much as possible. That means developing clarity around your values, mission, and impact, and meticulously communicating that to your stakeholders. Getting this done right means establishing a marketing strategy.
This strategy can include advertising, public relations, and content marketing. New communications technologies have added to the traditional channels of print, television, and radio, while podcasts, blogs, social media outlets, and mobile apps are platforms that deserve special attention.
CNE wants your organization to be recognized. This is why we are offering: Winning the Marketing Marathon: Branding, Messaging, and Strategy on Sep 27. It’s not too late to sign up!
P.S. This is the first in a series of exciting opportunities dedicated to branding, marketing strategy, websites, and social media. Stay tuned for more dates & details!