What We’re Reading

August 16, 2016

Donor Retention: The Easiest Money You’ll Ever Raise

donor-retention-NPEDonors can be fickle, and they’re fleeing our organizations in vast numbers these days. Your goal is to develop a loyal cadre of donors who you can count on year after year. What does it take for donors to renew their gifts? Gail Perry runs through the steps of creating a Donor Loyalty Program in this npEngage article.