What We’re Reading

August 09, 2016

Why Individual Giving Strategies Often Don’t Work for Communities of Color

Large group of people crowding Rome's downtown streets in a sunny day. On a warm day the historic downtown of Rome, Italy, is flooded by people and tourists enjoying monuments and famous places. Horizontal composition.

Is there a difference in contributions from individual donors in communities of color, compared to historically white communities? This npEngage article by Vu Le argues that there is. Vu points that grouping all communities and donors in one category is detrimental to the success of Nonprofits, and that the key to survive in any walk of life is to understand the cultural context of a community to shape one’s platform.

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